The Changing Landscape Of Digital Marketing
The digital revolution that has been sweeping over the world of retail and marketing continues to evolve, with sophisticated solutions emerging to address constantly changing consumer behavior. Furthermore, trends that had already been playing out for some time are being accelerated by the Covid-19 outbreak. KPub Most prominently, more consumers are bypassing brick-and-mortar shops in favour of ecommerce platforms due to pandemic-related lockdowns and restrictions, rapidly accelerating a trend that had been playing out for many years. “These abrupt shifts have left many retailers scrambling to effectively serve customers through other channels. Digital-first and omnichannel retailers have pivoted more easily, but retailers that prioritized physical stores and face-to-face engagement over omnichannel strategies have struggled to respond,” said consultants at McKinsey in a report. However, the rapid shift to ecommerce is not the only trend marketers have to contend with. Social sho...